Public Relations (PR) has evolved with time. Previously, PR meant press releases, media coverage in print and building relationships with the journalists. Nowadays, it is a combination of legacy media (newspapers, TV, events, reputation management) and online PR (online media, influencers, social media, SEO-based campaigns).
Those agencies that end up successful in 2025 are the ones that will incorporate the best of the two worlds. They do not simply get you noticed in the newspaper, they make your story trend on the internet, reach where people live, and build your brand everywhere.
As a business owner, entrepreneur, or a startup that requires PR services, the following are the 10 best PR agencies in India that have an easy time incorporating both traditional and digital PR.
Adfactors PR
Adfactors PR is one of the biggest independent PR agencies in India that has a reputation in terms of corporate communication, financial PR and crisis management. They have perfected the traditional media relations and digital first campaigns.
Edelman India
The Edelman India is a global PR company that focuses on brand reputation and trust building. To make the most out of their campaigns, they usually make use of media coverage, influencer collaboration, and digital storytelling.
Perfect Relations
Perfect Relations is a pioneer brand communications firm with more than 25 years of experience in the industry. They combine the offline approach with online solutions thus qualifying to be a sure option among brands that want to be visible on multiple platforms.
Ogilvy PR India
This PR division is part of Ogilvy and is a combination of influencer marketing and mainstream media with creativity. They particularly excel in consumer brand campaigns which call an offline buzz and online virality.
MSL India
MSL India provides PR solutions, public affairs, and influencer-led campaigns, which are supported by the Publicis Groupe. They are strong because they combine corporate PR with the innovative digital technologies.
Genesis BCW (Burson Cohn and Wolfe)
Genesis BCW is reputed to have expertise in reputation management and integrated communication campaign. They have placed a lot of emphasis on online PR strategies even as they continue to make use of a well-built networks of journalists.
Media Mantra
Media Mantra is an emerging independent agency that is popular because of its creative PR and digital campaigns. They are particularly widespread with startups and consumer brands that want to find new ways.
Avian WE
Avian WE has a good reputation on corporate communication and public affairs. Their campaigns usually find the optimal balance between the conventional coverage and influencer-based digital amplification.
Value 360 Communications
Value 360 has earned a reputation of assisting startups and technological brands in becoming known. They are experts in the combination of media relations, PR event-based, and digital influencer campaigns.
Aaspire PR Co
Aaspire PR has a history of more than 20 years of assisting brands in education, healthcare, IT, manufacturing, retail, and wellness sectors. The unique features of Aaspire are the emphasis on the individual narration, PR approaches that are friendly to startups, and the incorporation of digital media. Since the old press releases are considered a classic, and influencer marketing is the new trend, Aaspire PR makes sure that companies are not simply noticed but also build a trustworthy reputation.
Explore Aaspire PR Services
PR 2025 will not be about the choice between traditional and digital, it will be the combination of the two. These 10 best PR firms in India provide an example of how strategic communication can make any business visible, credible and grow.
As a startup, an entrepreneur, or a developing business, a good PR partner could be your greatest success factor.